GET READY FOR SOMETHING COMPLETELY DIFFERENT!
Heroic Aleworks represents the culmination of a dream that began in 2013 when Tim Hoke and Jon Groner met at a brunch and quickly discovered their mutual love of craft beer. They quickly realized that their passion was more than a hobby and began to make plans for a professional brewery to bring their exceptional beers to an underserved Northern Virginia market. But let’s face it, more players join this game every day, so to rise above the tide of newcomers in the craft brewing industry, the guys knew they’d have to come up with a concept that went beyond merely great beer.
Fortunately, we aren’t just brewers, we’re NERDS! Thus, Heroic Aleworks was conceived as a geek culture epicenter, comprising comic books, gaming, and even the creation of our own comic book universe. As such, we’re doing things a little differently than your average craft brewery. Of course we’re making fantastic beers and giving you a great place to drink them, but we’re planning to get a little weird – on a number of levels.
First, we’re going to explore a whole world of styles. While we still intend to specialize in the best of European lagers and ales, we will also brew old world, new world, ancient, and even unknown styles – at least to American beer drinkers.
Second, and more importantly, all of this creativity will be realized not just in the beer, but graphically and physically in our branding and in our taproom. The basic idea is that every beer we create represents a superhero or villain. We have our flagship team of heroes that will always be on tap at our place, and will be available in local restaurants and grocery stores. Our dedicated team of heroes will be complemented by a supporting cast of seasonals and special release beers that represent villains or allies that will live or die based on input from consumers about each beer. Further, each original character will be illustrated in stunning detail by leading international and local comic artists. We will integrate these characters into an ongoing storyline that will be published online and in limited print editions.
Finally, more than just offering great beer and a comic book concept, our taproom has been transformed into a vibrant experience that will appeal to the geek community and beyond. Most will come simply to enjoy the amazing beer, but we will also feature geek trivia nights, cosplay events, role play gaming nights, an en-tirely free arcade, and more as we grow.